As the term ‘graphic arts’ is currently used,it can be applied equally to printed objects that are works of art (etching, engravings, woodcuts, etc.) and to those that convey only specific information (menus, announcements, books, etc.). Thus, both Picasso and the man who prints your laundry tickets can legitimately call themselves graphic artists.” –Milton Glaser (http://aceandson.com/blog/?p=920)
This week we look at design in the second half of the 20th Century, especially at poster design. As we move into contemporary designers, information becomes strangely difficult to acquire in some cases. For instance, when I decided that because it is refreshing to see a famous designer who is a woman, I would look more closely at Marian Nowinski, famous Polish poster designer, I discovered three things. One, Marian Nowinski is a man. Two, even Wikipedia doesn’t have an article about Nowinski. Three, it’s easy to find products (posters) related to Nowinski to spend money on, but information is a more elusive commodity.
This photo shows two of Push Pin Studio’s founders, Seymour Chwast and Milton Glaser, with Glaser’s famous Bob Dylan poster in the background. It is taken from the book The Push Pin Graphic: A Quarter Century of Innovative Design and Illustration by Seymour Chwast, Steven Heller, M. J. Venezky Seymour Chwast, Steven Heller, and M.J. Venezky (viewable through Amazon’s “Look Inside” feature at http://www.amazon.com/The-Push-Pin-Graphic-Illustration/dp/B00120VJ0M). Somewhat ironically, the book can be purchased “cheaply” at Amazon for only $150 for a slightly damaged copy, or can be bought new for $962.57. The work of Push Pin Studio must be seen by the public to be successful, but the book about Push Pin Studio is not meant for the average Joe on the road. Does the book use really, really good ink? Or is information in danger of becoming an expensive merchandise? It’s a mystery.